Title:
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MOBILE COMMERCE
CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS |
By: |
Information Resources Management Association (Editor) |
Format: |
Hardback |
List price:
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£1,950.00 |
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further information.
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ISBN 10: |
1522525998 |
ISBN 13: |
9781522525998 |
Publisher: |
IGI GLOBAL |
Pub. date: |
30 July, 2017 |
Pages: |
2000 |
Description: |
"This book provides a comprehensive examination on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices"-- |
Synopsis: |
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students. |
Publication: |
US |
Imprint: |
Information Science Reference |
Returns: |
Returnable |