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Item Details
Title:
INTEGRATED MARKETING COMMUNICATION
A CONSUMER-CENTRIC APPROACH FOR THE DIGITAL ERA
By:
Thomas R. Flynn
Format:
Paperback / softback
List price:
£124.00
Our price:
£120.28
Discount:
3
% off
You save:
£3.72
ISBN 10:
1524943827
ISBN 13:
9781524943820
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
KENDALL/HUNT PUBLISHING CO ,U.S.
Pub. date:
20 December, 2019
Pages:
277
Description:
Presents a data-driven, consumer centric approach that''s in sync with today''s always-on integrated marketing communication (IMC) environment. Based on the author''s work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices.
Returns:
Returnable
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