MARKETING COMMUNICATIONS by John R Rossiter ( 9781526438645 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MARKETING COMMUNICATIONS
OBJECTIVES, STRATEGY, TACTICS

By:

John R Rossiter

Format:

Hardback

List price:

£173.00

Our price:

£155.70

Discount:

10% off

You save:

£17.30

ISBN 10:

152643864X

ISBN 13:

9781526438645

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

SAGE PUBLICATIONS LTD

Pub. date:

25 August, 2018

Pages:

680

Description:

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Returns:

Returnable

Some other items by this author:

ADVERTISING COMMUNICATIONS AND PROMOTION MANAGEMENT (HB)

ADVERTISING STRATEGY (HB)

MARKETING COMMUNICATIONS (PB)

MARKETING RESEARCH THAT PAYS OFF

MARKETING RESEARCH THAT PAYS OFF (HB)

MARKETING RESEARCH THAT PAYS OFF (PB)

MEASUREMENT FOR THE SOCIAL SCIENCES (PB)

STRATEGIC ADVERTISING MANAGEMENT

STRATEGIC ADVERTISING MANAGEMENT (PB)

STRATEGIC BRAND MANAGEMENT (PB)

STRATEGIC INTEGRATED MARKETING COMMUNICATIONS

STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)

STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (PB)

STUDYGUIDE FOR STRATEGIC ADVERTISING MANAGEMENT BY PERCY, LARRY, ISBN 9780199532575

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