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Item Details
Title: MARKETING YOUR CAREER BRAND
TOOLS, TECHNIQUES AND TRENDS
By: Alan De Back, Michelle Carroll, ASTD Press
Format: Paperback

List price: £27.95


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ISBN 10: 156286937X
ISBN 13: 9781562869373
Publisher: AMERICAN SOCIETY FOR TRAINING & DEVELOPMENT
Pub. date: 7 September, 2014
Series: TD at Work (Formerly Infoline)
Pages: 20
Synopsis: In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customersuwhether they are potential clients, a prospective employer, or your current employeruand how your brand will address those needs. This issue of TD at Work will show you: how to define your career brand, and how to develop your marketing message the tools you can use, including various social media, to market yourself how to choose which tools to use, based on your intended audience and reason for being online the differences between a general and federal resume.
Publication: US
Imprint: ASTD Press
Returns: Returnable
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