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Item Details
Title: CULTIVATING COMMUNITIES OF PRACTICE
A GUIDE TO MANAGING KNOWLEDGE
By: Etienne Wenger, Richard A. McDermott, William Snyder
Format: Hardback

List price: £28.00
Our price: £23.80
Discount:
15% off
You save: £4.20
ISBN 10: 1578513308
ISBN 13: 9781578513307
Availability: Reprinting. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: HARVARD BUSINESS REVIEW PRESS
Pub. date: 1 January, 2002
Pages: 304
Description: Argues that while communities form naturally, organizations need to become more proactive and systematic about developing and integrating them into their strategy. This book provides practical models and methods for stewarding these communities to reach their full potential - without squelching the inner drive that makes them so valuable.
Synopsis: Today's economy is fueled by knowledge. Every leader knows this to be true, yet few have systematic methods for converting organizational knowledge into economic value. This book argues that communities of practice--groups of individuals formed around common interests and expertise--provide the ideal vehicle for driving knowledge-management strategies and building lasting competitive advantage. Written by leading experts in the field, Cultivating Communities of Practice is the first book to outline models and methods for systematically developing these essential groups. Through compelling research and company examples, including DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, authors Etienne Wenger, Richard McDermott, and William M. Snyder show how world-class organizations have leveraged communities of practice to drive strategy, generate new business opportunities, solve problems, transfer best practices, develop employees' professional skills, and recruit and retain top talent. Underscoring the new central role communities of practice are playing in today's knowledge economy, Cultivating Communities of Practice is the definitive guide to fostering, designing, and developing these powerful groups within and across organizations.
Publication: US
Imprint: Harvard Business Review Press
Returns: Returnable
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