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Item Details
| Title:
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THE ATTENTION ECONOMY
UNDERSTANDING THE NEW CURRENCY OF BUSINESS |
| By: |
Thomas H. Davenport, John C. Beck |
| Format: |
Hardback |
| List price:
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£18.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
157851441X |
| ISBN 13: |
9781578514410 |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
1 June, 2001 |
| Pages: |
272 |
| Description: |
Identifies attention management as the critical competency for 21st century business. This book is based on a global research study, with examples from a range of companies. It provides a revolutionary four-part model for managing attention in all areas of business. |
| Synopsis: |
This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention - both internally and out in the marketplace - they'll fall hopelessly behind in our information-flooded world. It is based on an exclusive global research study, with examples from a range of companies. It provides a revolutionary four-part model for managing attention in all areas of business. It presents a multidisciplinary approach to the topic of 'attention,' incorporating economics, psychology, and technology. It appeals to readers not only as representatives of an organization, but as individuals. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Returnable |
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