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Item Details
| Title:
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THE INVISIBLE GRAIL
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| By: |
John Simmons |
| Format: |
Hardback |
| List price:
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£33.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
158799156X |
| ISBN 13: |
9781587991561 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
12 April, 2003 |
| Pages: |
240 |
| Description: |
The one thing that all brands desire is customer affection. They want to be loved. But where do businesses begin their quest? In this work, John Simmons proposes a new approach, demonstrating and analysing the effect of word power through his own experiences, and those of leading brands. |
| Synopsis: |
All brands want to be loved. Creating that positive emotional connection between product and audience is brand management's holy grail. But not all brands achieve this goal. And perhaps the ones that most want to be loved are the ones that fall short of finding affection. What are these brands missing? How can they bring themselves closer to their customers and their own people? How can they reveal the grail? "The Invisible Grail" argues that the secret to unearthing this ultimate prize already exists within most businesses. But it lies hidden. Beaten down by the continued over-emphasis on visual impact. The answer lies within the power of the brand's verbal identity - the words and stories that are used to represent what the brand stands for. What is verbal identity? And where can it be found, lurking, hidden from view? "The Invisible Grail" answers those questions by taking the reader on a quest that explores the extraordinary but neglected power of language to bring brands and their audiences into more rewarding relationships. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Texere Publishing |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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