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Item Details
Title: CHALLENGER SALE
TAKING CONTROL OF THE CUSTOMER CONVERSATION
By: Matthew Dixon
Format: Hardback

List price: £30.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1591844355
ISBN 13: 9781591844358
Publisher: PENGUIN PUTNAM INC
Pub. date: 10 November, 2011
Pages: 256
Description: Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
Returns: Returnable
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