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Item Details
Title:
STARTUP GUIDE TO GUERRILLA MARKETING
A SIMPLE BATTLE PLAN FOR BOOSTING PROFITS
By:
Jay Levinson
Format:
Paperback
List price:
£14.99
Our price:
£12.37
Discount:
17.5
% off
You save:
£2.62
ISBN 10:
1599181533
ISBN 13:
9781599181530
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
ENTREPRENEUR PRESS
Pub. date:
13 November, 2007
Series:
Guerrilla Marketing
Pages:
276
Description:
How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.
Synopsis:
More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you're abusiness owner who wants to take advantage of its powerful, effective techniques but don't know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons' rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: ? The personality of a marketing guerrilla ? Guerrilla marketing defined ? Succeeding with a guerrilla marketing attack ? Selecting guerrilla marketing weapons ? Creating a seven-sentence guerrilla marketing plan ? Making a guerrilla marketing calendar ? Launching your attack ? Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
Publication:
US
Imprint:
Entrepreneur Press
Returns:
Returnable
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