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Item Details
| Title:
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MARKETING STRATEGY IN PLAY
QUESTIONING TO CREATE DIFFERENCE |
| By: |
Mark E. Hill |
| Format: |
Paperback |
| List price:
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£18.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1606491490 |
| ISBN 13: |
9781606491492 |
| Publisher: |
BUSINESS EXPERT PRESS |
| Pub. date: |
1 May, 2010 |
| Series: |
Marketing Strategy Collection |
| Pages: |
68 |
| Description: |
Suitable for serious practitioners interested in breaking from the familiar ways of doing things and in search of approaches to stimulate their own thinking that is effective for any organization large or small, this title explains marketing thinking and how to cultivate it, and the ways in which marketplace differences are created. |
| Synopsis: |
The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small. |
| Illustrations: |
b&w illustrations |
| Publication: |
US |
| Imprint: |
Business Expert Press |
| Returns: |
Returnable |
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