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Item Details
| Title:
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CREATING A BRAND IDENTITY: A GUIDE FOR DESIGNERS
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| By: |
Catharine Slade-Brooking |
| Format: |
Paperback |
| List price:
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£19.99 |
| Our price: |
£14.59 |
| Discount: |
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| You save:
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£5.40 |
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| ISBN 10: |
1780675623 |
| ISBN 13: |
9781780675626 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
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| Stock: |
Currently 9 available |
| Publisher: |
LAURENCE KING PUBLISHING |
| Pub. date: |
1 December, 2015 |
| Pages: |
160 |
| Description: |
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world. |
| Synopsis: |
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more. |
| Illustrations: |
300 colour illustrations |
| Publication: |
UK |
| Imprint: |
Laurence King Publishing |
| Returns: |
Returnable |
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