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Item Details
| Title:
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VISUAL MERCHANDISING: WINDOWS AND IN-STORE DISPLAYS FOR RETAIL
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| By: |
Tony Morgan |
| Format: |
Paperback |
| List price:
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£24.99 |
| Our price: |
£18.24 |
| Discount: |
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| You save:
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£6.75 |
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| ISBN 10: |
1780676875 |
| ISBN 13: |
9781780676876 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
LAURENCE KING PUBLISHING |
| Pub. date: |
1 January, 2016 |
| Edition: |
3rd Revised edition |
| Pages: |
224 |
| Description: |
With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. |
| Synopsis: |
With a great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchanddising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry. |
| Illustrations: |
280 colour illustrations |
| Publication: |
UK |
| Imprint: |
Laurence King Publishing |
| Returns: |
Returnable |
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