TELEVISION, TECHNOLOGY AND GENDER by Sarah Arnold ( 9781780769769 )

Item Details

Title:

TELEVISION, TECHNOLOGY AND GENDER
NEW PLATFORMS AND NEW AUDIENCES

By:

Sarah Arnold

Format:

Hardback

List price:

£95.00

Our price:

£92.15

Discount:

3% off

You save:

£2.85

ISBN 10:

1780769768

ISBN 13:

9781780769769

Availability:

Usually dispatched within 3-5 days.

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Stock:

Currently 1item in stock

Publisher:

I.B.TAURIS & CO LTD

Pub. date:

28 February, 2017

Series:

Library of Gender and Popular Culture

Pages:

256

Synopsis:

The way we watch television is changing. While consumption of traditional broadcast television is going down, consumption of non-traditional platform television including subscription viewing, box-set series and online streaming is going up. This is the first study to consider the ways in which recent technologies of television can be understood in terms of the gendering of audiences. Taking a viewer-based approach, Sarah Arnold shows how old claims that television is a female medium are now being called into question, due to changes in the spatial practices of viewing and developments in content. Though film has commonly been characterised as 'masculine' and television 'feminine', this paradigm is now being complicated and challenged. This timely book offers important critical insight into current intersections between gender, television consumption and technology."

Publication:

Imprint:

I.B.Tauris

Returns:

Returnable

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