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Item Details
| Title:
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HANDBOOK OF RESEARCH ON FRANCHISING
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| By: |
Frank Hoy (Editor) |
| Format: |
Hardback |
| List price:
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£213.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1785364170 |
| ISBN 13: |
9781785364174 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
27 October, 2017 |
| Series: |
Research Handbooks in Business and Management Series |
| Pages: |
688 |
| Synopsis: |
Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise scholars from around the world who offer new insights into entrepreneurial behavior, organizational forms, regulation, internationalization and other contemporary issues relating to this dynamic business strategy. The chapters in this book will provide readers with a base of knowledge about the entrepreneurial opportunities and behaviors of franchisors and franchisees as well as explore the forms that franchise organizations may take, the regulation of franchise companies, how franchisors and franchisees relate to one another, the development of the franchise model, franchising in emerging markets and much more. Expert contributors introduce theory and set the agenda for future research in their chapters and add to both education and practice. The emergence of social franchising and its impact is also discussed.Practitioners will benefit from the findings of high quality scientific research, and scholars will find exciting opportunities for contributing to the body of knowledge on a subject that has not received sufficient attention in educational institutions. The research contained in this book will also be of value to franchisors, franchisees, service providers and government regulators. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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