CUSTOMER RELATIONSHIP MANAGEMENT by Michael J. Cunningham ( 9781841122137 )

Item Details

Title:

CUSTOMER RELATIONSHIP MANAGEMENT

By:

Michael J. Cunningham

Format:

Paperback

List price:

£8.99

Our price:

£6.56

Discount:

27% off

You save:

£2.43

ISBN 10:

1841122130

ISBN 13:

9781841122137

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

25 March, 2002

Series:

ExpressExec S.

Pages:

130

Description:

Covers the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. This title also includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC.

Synopsis:

This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

Illustrations:

Ill.

Publication:

Imprint:

Capstone Publishing Ltd

Returns:

Returnable

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