THE SUCCESSFUL BUSINESS PLAN by Paul Barrow, Rhonda Abrams (Editor) ( 9781841128078 )

Item Details

Title:

THE SUCCESSFUL BUSINESS PLAN
SECRETS AND STRATEGIES

By:

Paul Barrow, Rhonda Abrams (Editor)

Format:

Paperback

List price:

£19.99

Our price:

£14.59

Discount:

27% off

You save:

£5.40

ISBN 10:

1841128074

ISBN 13:

9781841128078

Availability:

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Stock:

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Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

14 March, 2008

Edition:

4th Revised edition

Series:

Planning Shop Series

Pages:

480

Description:

Synopsis:

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.Table of contents: Section I Starting the Process The Successful Business Getting Your Plan Started Making Your Plan Compelling Section II Business Plan Components The Executive Summary Company Description Industry Analysis & Trends Target Markets Competition Strategic Position & Risk Assessment Marketing Plan & Sales Strategy Operations Technology Plan Management & Organisation Community Involvement & Social Responsibility Development, Milestones & Exit Plan The Financials The Plan's Appendix Section III Putting the Plan to Work Preparing, Presenting & Sending Out Your Plan Looking for Money Using Your Plan for Classes & Competitions Internal Planning for Existing Businesses & Corporations Time Saving Tips Section IV Special Considerations Considerations for Internet, "e-businesses" Considerations for Retailers Considerations for Manufacturers Considerations for Service Businesses Section V Reference Outline of a Business Plan Business Terms Glossary Funding Sources Research Sources Entrepreneur's Sources

Publication:

Imprint:

Capstone Publishing Ltd

Returns:

Returnable

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