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Item Details
Title: REPRESENTING MEN
CULTURAL PRODUCTION AND PRODUCERS IN THE MEN'S MAGAZINE MARKET
By: Ben Crewe
Format: Electronic book text

List price: £58.00


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1847880835
ISBN 13: 9781847880833
Publisher: BLOOMSBURY PUBLISHING PLC
Pub. date: 1 November, 2003
Synopsis: New Lad culture boomed in the 1990s with the publication of mens magazines such as loaded, FHM and Maxim. What were the commercial roots of this boom and what did it say about contemporary masculinity and the dynamics of cultural production? Applying a cultural-economic approach and drawing on interviews with key figures at the sectors leading products, Crewe unwraps the means through which publishing companies comprehended and addressed the mens magazine audience in the 1990s. He argues that it was informal knowledge about cultures of masculinity held by editorial practitioners that was decisive in constituting individual magazines and the overall character of the sector. In exploring the cultural resources, identifications and ambitions around which the market crystallized, Crewe provides an in-depth comparison of the editors and editorial identity of loaded, the pioneer of the mass market, with those of Esquire and Arena, magazines associated with the sectors initial reformation. Clear and comprehensive, this work sheds new light on the commercial assessment and representation of modern masculine culture.
Illustrations: illustrations removed from e-book
Publication: UK
Imprint: Berg Publishers
Returns: Non-returnable
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