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Item Details
Title:
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ADVANCES IN BUSINESS AND MANAGEMENT FORECASTING
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By: |
Kenneth D. Lawrence, Ronald K. Klimberg |
Format: |
Hardback |
List price:
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£81.99 |
Our price: |
£81.99 |
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ISBN 10: |
1848555482 |
ISBN 13: |
9781848555488 |
Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
Delivery
rates
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Stock: |
Currently 0 available |
Publisher: |
EMERALD PUBLISHING LIMITED |
Pub. date: |
8 May, 2009 |
Series: |
Advances in Business and Management Forecasting 6 |
Pages: |
270 |
Description: |
Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions. |
Synopsis: |
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. |
Publication: |
UK |
Imprint: |
Emerald Group Publishing Limited |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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