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Item Details
Title: INTRODUCTION TO QUANTITATIVE RESEARCH METHODS
AN INVESTIGATIVE APPROACH
By: Mark Balnaves, Peter Caputi
Format: Electronic book text

List price: £26.39


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ISBN 10: 1848608640
ISBN 13: 9781848608641
Publisher: SAGE PUBLICATIONS LTD (DIGITAL)
Pub. date: 10 April, 2001
Pages: 272
Description: Presents an introduction to quantitative research methods and basic statistics. This book uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems.
Synopsis: Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM.Why would you choose Introduction to Quantitative Research Methods- It is theoretical, providing a concise overview of issues of quantitative research.- It is practical, providing case studies that exemplify the different ways of research is conducted in the social sciences (ranging from psychology to sociology, politics and media).- It is educational, providing practical vignettes, and chapter highlights for revision.- It is integrative, producing a typology of different ways of conducting quantitative research methods.- It is international, providing case studies from a range of countries.- It is innovative, providing multimedia tutorials on generic research and statistical skills.- It is clear, concise and accessible.
Illustrations: illustrations
Publication: UK
Imprint: SAGE Publications Ltd
Returns: Non-returnable
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