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Item Details
| Title:
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ELECTRONIC BUSINESS AND COMMERCE
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| By: |
Michael Chesher, Rukesh Kaura, Peter Linton |
| Format: |
Paperback |
| List price:
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£40.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
185233584X |
| ISBN 13: |
9781852335847 |
| Publisher: |
SPRINGER LONDON LTD |
| Pub. date: |
24 October, 2002 |
| Edition: |
2nd Revised edition |
| Pages: |
442 |
| Description: |
Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the years. This book includes a practical approach that is reinforced by various case studies. |
| Synopsis: |
Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the last decade. As the marketplace has become global in character, conducting business electronically has opened up fresh opportunities for reaching new markets for both finding and selling products. New business models are emerging that allow organizations to both reduce costs and achieve competitive advantage through the manipulation of information accompanying the physical business process. A companion web site contains additional material, including a comprehensive glossary. The book's practical approach is reinforced by various case studies. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Springer London Ltd |
| Returns: |
Returnable |
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