 |
|
|
Item Details
| Title:
|
LINGUISTIC AUDITING
A GUIDE TO IDENTIFYING FOREIGN LANGUAGE COMMUNICATION NEEDS IN CORPORATIONS |
| By: |
Nigel Reeves, Colin Wright |
| Format: |
Hardback |
| List price:
|
£39.95 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1853593281 |
| ISBN 13: |
9781853593284 |
| Publisher: |
CHANNEL VIEW PUBLICATIONS LTD |
| Pub. date: |
15 March, 1996 |
| Series: |
Topics in Translation No. 9 |
| Pages: |
152 |
| Description: |
This book provides a set of analytical tools for establishing the strengths and weaknesses of an organisation's entire system of foreign language communication from the strategic and planning level, to that of the proficiency of individual postholders. |
| Synopsis: |
One of the most neglected areas of management is the management of communication with customers and markets that use a foreign language. Yet faulty or non-existent command of appropriate foreign languages impairs business relations, makes for inefficiency and loss of business. This book provides a set of analytical tools for establishing the strengths and weaknesses of an organisation's entire system of foreign language communication from the strategic and planning level, to that of the proficiency of individual postholders. The tools can be used by managers or training officers as well as professional language trainers, in industry, commerce or government. The information can help in decisions on recruitment and equally provide a sound basis for the design of targeted, needs-specific language training, avoiding wasteful expenditure on 'general' language learning that neither motivates nor results in applicable knowledge. The proficiency testing methods are designed for use by language experts and are related to the National Vocational Qualifications language standards. |
| Illustrations: |
appendices |
| Publication: |
UK |
| Imprint: |
Multilingual Matters |
| Returns: |
Non-returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|