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Item Details
| Title:
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GURUS ON MARKETING
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| By: |
Sultan Kermally |
| Format: |
Paperback |
| List price:
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£14.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1854182439 |
| ISBN 13: |
9781854182432 |
| Publisher: |
THOROGOOD |
| Pub. date: |
31 October, 2003 |
| Pages: |
156 |
| Description: |
This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts. |
| Synopsis: |
one stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include: Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle |
| Publication: |
UK |
| Imprint: |
Thorogood |
| Returns: |
Returnable |
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