| Title:
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BENEFITS OF E-BUSINESS PERFORMANCE MEASUREMENT SYSTEMS
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| By: |
Matthew Hinton |
| Format: |
Paperback |
| List price:
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£9.99 |
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| ISBN 10: |
1856175251 |
| ISBN 13: |
9781856175258 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
8 July, 2008 |
| Pages: |
100 |
| Description: |
A CIMA report that describes research investigating how organisations have been adapting their performance measurement systems for e-business. Based on four years of case study research, it offers a fresh view of e-business in measuring the performance of a business. |
| Synopsis: |
To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes research investigating how organisations have been adapting their performance measurement systems for e-business.The research aimed to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that have had some success in developing performance measurement systems suitable for the on-line environment. This title is based on four years of case study research including interviews with 12 managers. It offers a distinctive view of e-business in measuring the performance of a business. In this title, recommendations are made based on the findings from cross case analysis. |
| Returns: |
Non-returnable |