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Item Details
| Title:
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NET, BLOGS & ROCK N' ROLL
HOW DIGITAL DISCOVERY WORKS AND WHAT IT MEANS FOR CONSUMERS, CREATORS AND CULTURE |
| By: |
David Jennings |
| Format: |
Paperback |
| List price:
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£14.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1857883985 |
| ISBN 13: |
9781857883985 |
| Publisher: |
HODDER & STOUGHTON GENERAL DIVISION |
| Pub. date: |
13 September, 2007 |
| Pages: |
250 |
| Description: |
Examines the media revolution and shows how it works. This book profiles groups of listeners and their different approaches to discovery, showing how breeds of technology make automated recommendations based on expert coding. It also shows creators how to fill the gaps in their knowledge about consumer behaviour. |
| Synopsis: |
Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop.He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers. |
| Publication: |
UK |
| Imprint: |
Nicholas Brealey Publishing |
| Returns: |
Returnable |
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