Title:
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BRAIN SELL
INSIDE THE NEW BRAIN SCIENCES THAT SEEK TO READ YOUR MIND AND MANIPULATE YOUR BEHAVIOUR |
By: |
David Lewis |
Format: |
Paperback |
List price:
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£14.99 |
Our price: |
£10.94 |
Discount: |
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You save:
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£4.05 |
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ISBN 10: |
1857886011 |
ISBN 13: |
9781857886016 |
Availability: |
Reprinting. This item may be subject to delays or cancellation.
Delivery
rates
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Stock: |
Currently 0 available |
Publisher: |
HODDER & STOUGHTON GENERAL DIVISION |
Pub. date: |
26 September, 2013 |
Pages: |
288 |
Description: |
Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it. |
Synopsis: |
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it. |
Publication: |
UK |
Imprint: |
Nicholas Brealey Publishing |
Returns: |
Returnable |