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Item Details
| Title:
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CHARITY MARKETING
DELIVERING INCOME, SERVICES AND CAMPAIGNS |
| By: |
Ian Bruce |
| Format: |
Paperback |
| List price:
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£32.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1860724590 |
| ISBN 13: |
9781860724596 |
| Publisher: |
ICSA PUBLISHING LTD |
| Pub. date: |
1 June, 2011 |
| Edition: |
2nd Revised edition |
| Pages: |
288 |
| Description: |
Charity Marketing is well-established as the market leading guide to developing successful services, campaigns and fundraisers, using tried and tested marketing techniques. |
| Synopsis: |
This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning. |
| Publication: |
UK |
| Imprint: |
ICSA Publishing Ltd |
| Returns: |
Returnable |
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