STRATEGIC TECHNOLOGY MANAGEMENT: BUILDING BRIDGES BETWEEN SCIENCES, ENGINEERING AND BUSINESS MANAGEMENT (2ND EDITION) by Steven Anderson, Sibdas Ghosh (Editor), Tom Bramorski (Editor) ( 9781860949265 )

Item Details

Title:

STRATEGIC TECHNOLOGY MANAGEMENT: BUILDING BRIDGES BETWEEN SCIENCES, ENGINEERING AND BUSINESS MANAGEMENT (2ND EDITION)

By:

Steven Anderson, Sibdas Ghosh (Editor), Tom Bramorski (Editor)

Format:

Paperback

List price:

£69.00

Our price:

£62.10

Discount:

10% off

You save:

£6.90

ISBN 10:

1860949266

ISBN 13:

9781860949265

Availability:

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Stock:

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Publisher:

IMPERIAL COLLEGE PRESS

Pub. date:

1 April, 2008

Edition:

2nd Revised edition

Pages:

472

Description:

Covering strategic technology management, this book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. It also includes interesting case studies on biomedical and renewable technologies.

Synopsis:

Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.

Publication:

Imprint:

Imperial College Press

Returns:

Returnable

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