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Item Details
Title:
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TOURISM PLANNING AND MANAGEMENT
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By: |
Peter Mason |
Format: |
Paperback |

List price:
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£39.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1862504970 |
ISBN 13: |
9781862504974 |
Publisher: |
HOSPITALITY PRESS |
Pub. date: |
30 June, 2001 |
Pages: |
384 |
Description: |
This volume is intended as an introductory text for students in business studies and commerce courses. It aims to provide stimulus in the form of case studies drawn from a variety of sources. Student exercises provide an opportunity to test understanding and reinforce knowledge. |
Synopsis: |
This volume is intended as an introductory text for students in business studies and commerce courses. Planning and management are closely linked in the real business world of tourism and are in this book. The nature of the tourism industry within the management process, and the nature of community involvement in planning for and managing tourism are covered from different perspectives. This book aims to provide stimulus material in the form of case studies drawn mainly from Australia and New Zealand, but also from the Pacific Rim and Europe, from newspapers, magazines, maps, and the Internet. Student exercises provide an opportunity to test understanding and reinforce knowledge. |
Illustrations: |
bibliography, index |
Publication: |
Australia |
Imprint: |
Hospitality Press |
Returns: |
Non-returnable |
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