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Item Details
Title: TOURISM PLANNING AND MANAGEMENT
By: Peter Mason
Format: Paperback

List price: £39.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1862504970
ISBN 13: 9781862504974
Publisher: HOSPITALITY PRESS
Pub. date: 30 June, 2001
Pages: 384
Description: This volume is intended as an introductory text for students in business studies and commerce courses. It aims to provide stimulus in the form of case studies drawn from a variety of sources. Student exercises provide an opportunity to test understanding and reinforce knowledge.
Synopsis: This volume is intended as an introductory text for students in business studies and commerce courses. Planning and management are closely linked in the real business world of tourism and are in this book. The nature of the tourism industry within the management process, and the nature of community involvement in planning for and managing tourism are covered from different perspectives. This book aims to provide stimulus material in the form of case studies drawn mainly from Australia and New Zealand, but also from the Pacific Rim and Europe, from newspapers, magazines, maps, and the Internet. Student exercises provide an opportunity to test understanding and reinforce knowledge.
Illustrations: bibliography, index
Publication: Australia
Imprint: Hospitality Press
Returns: Non-returnable
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