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Item Details
Title: STRATEGIC SPORT MARKETING
By: David Shilbury
Format: Paperback / softback

List price: £32.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1864484616
ISBN 13: 9781864484618
Publisher: ALLEN & UNWIN
Pub. date: 1 January, 1900
Pages: 336
Description: Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process.
Returns: Returnable
Some other items by this author:
AUSTRALIAN SPORT - BETTER BY DESIGN? (HB)
BUILDING THE ATHLETE BRAND
BUILDING THE ATHLETE BRAND (HB)
BUSINESS LEADERSHIP AND THE LESSONS FROM SPORT
BUSINESS LEADERSHIP AND THE LESSONS FROM SPORT (HB)
CONSTRUCTING MATHEMATICAL KNOW
GLOBAL SPORT BUSINESS
GLOBAL SPORT BUSINESS
GLOBAL SPORT BUSINESS
GLOBAL SPORT BUSINESS (HB)
GLOBAL SPORT BUSINESS (PB)
INTERNATIONAL SPORT BUSINESS
INTERNATIONAL SPORT BUSINESS (HB)
MANAGING SPORT FACILITIES AND MAJOR EVENTS
MANAGING SPORT FACILITIES AND MAJOR EVENTS
MANAGING SPORT FACILITIES AND MAJOR EVENTS
MANAGING SPORT FACILITIES AND MAJOR EVENTS
MANAGING SPORT FACILITIES AND MAJOR EVENTS (HB)
MANAGING SPORT FACILITIES AND MAJOR EVENTS (HB)
MANAGING SPORT FACILITIES AND MAJOR EVENTS (PB)
MANAGING SPORT FACILITIES AND MAJOR EVENTS (PB)
MANAGING SPORT FACILITIES AND MAJOR EVENTS (PB)
NUDE AWAKENING
SPORT BUSINESS IN THE GLOBAL MARKETPLACE
SPORT BUSINESS IN THE GLOBAL MARKETPLACE (HB)
SPORT BUSINESS IN THE GLOBAL MARKETPLACE (PB)
SPORT MANAGEMENT
SPORT MANAGEMENT
SPORT MANAGEMENT
SPORT MANAGEMENT
SPORT MANAGEMENT
SPORT MANAGEMENT
SPORT MANAGEMENT
SPORT MANAGEMENT
SPORT MANAGEMENT
SPORT MANAGEMENT
SPORT MANAGEMENT (PB)
SPORT MANAGEMENT IN AUSTRALIA
SPORT MANAGEMENT IN AUSTRALIA
SPORT MANAGEMENT IN AUSTRALIA
SPORT MANAGEMENT IN AUSTRALIA (HB)
SPORT MANAGEMENT IN AUSTRALIA (HB)
SPORT MANAGEMENT IN AUSTRALIA (PB)
STRATEGIC SPORT MARKETING
STRATEGIC SPORT MARKETING
STRATEGIC SPORT MARKETING
STRATEGIC SPORT MARKETING (HB)
STRATEGIC SPORT MARKETING (HB)
STRATEGIC SPORT MARKETING (PB)
SUCCESSFUL ELITE SPORT POLICIES (PB)
THE SPORT BUSINESS FUTURE
THE SPORT BUSINESS FUTURE (HB)
THE SPORT BUSINESS FUTURE (PB)



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