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Item Details
Title: THE MARKETING POCKETBOOK
By: Neil Russell-Jones, Tony Fletcher
Format: Paperback

List price: £6.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1870471407
ISBN 13: 9781870471404
Publisher: MANAGEMENT POCKETBOOKS
Series: Sales & Marketing S.
Pages: 128
Description: This pocketbbok argues that marketing is not just limited to a single department within an organization, but a company-wide responsibility. It covers market research, strategy, marketing mix, tactics, and methods commnication.
Synopsis: This pocketbbok argues that marketing is not just limited to a single department within an organization, but a company-wide responsibility. It covers market research, strategy, marketing mix, tactics, and methods commnication.
Illustrations: 20ill.
Publication: UK
Imprint: Management Pocketbooks
Returns: Non-returnable
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