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Item Details
Title:
INDUSTRIAL GLOBAL BRAND LEADERSHIP: A CAPABILITIES VIEW
By:
Michael B. Beverland, Julia Napoli, Professor Adam Lindgreen
Format:
Paperback
List price:
£2.50
We currently do not stock this item, please contact the publisher directly for further information.
ISBN 10:
1902034473
ISBN 13:
9781902034478
Publisher:
UNIVERSITY OF HULL, BUSINESS SCHOOL (HUBS)
Series:
Research Memorandum No. 65
Pages:
32
Illustrations:
1 diagram, 3 tables
Publication:
UK
Imprint:
University of Hull, Business School (HUBS)
Returns:
Non-returnable
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