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Item Details
| Title:
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BUSINESS IS BEAUTIFUL
THE HARD ART OF STANDING APART |
| By: |
Jean-Baptiste Danet, Nick Liddell, Lynne Dobney |
| Format: |
Paperback |
| List price:
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£14.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1907794557 |
| ISBN 13: |
9781907794551 |
| Publisher: |
LID PUBLISHING |
| Pub. date: |
28 February, 2014 |
| Edition: |
2nd edition |
| Pages: |
192 |
| Description: |
An original perspective of what determines success, profitability and sustainability in business. |
| Synopsis: |
Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isn't like this. Business is people. People who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. A bank in India has been awarded a Nobel Peace Prize. A man in Denmark has turned his love and compassion for his deaf wife into a business that helps millions, as well as makes millions. Business provides countless examples of companies that have achieved greatness; companies for whom profit is necessary but not sufficient condition for success. These stories and the business lessons (often unmeasurable) they provide are brilliantly captured in this highly original book. |
| Illustrations: |
colour photos |
| Publication: |
UK |
| Imprint: |
LID Publishing |
| Returns: |
Returnable |
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