Title:
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BASICS DESIGN 03: TYPOGRAPHY
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By: |
Gavin Ambrose, Paul Harris |
Format: |
Paperback |
List price:
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£23.50 |
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ISBN 10: |
2940373353 |
ISBN 13: |
9782940373352 |
Publisher: |
BLOOMSBURY PUBLISHING PLC |
Pub. date: |
4 July, 2005 |
Series: |
Basics Design 03 |
Pages: |
176 |
Description: |
Examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader's feelings towards it. |
Synopsis: |
Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. "Basics Design: Typography" aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design. |
Illustrations: |
Illustrations (chiefly col.) |
Publication: |
Switzerland |
Imprint: |
AVA Publishing SA |
Returns: |
Non-returnable |