Title:
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PYTHON FOR MARKETING RESEARCH AND ANALYTICS
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By: |
Jason S. Schwarz |
Format: |
Hardback |
List price:
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£59.99 |
Our price: |
£50.99 |
Discount: |
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£9.00 |
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ISBN 10: |
3030497194 |
ISBN 13: |
9783030497194 |
Availability: |
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Publisher: |
SPRINGER NATURE SWITZERLAND AG |
Pub. date: |
3 November, 2020 |
Edition: |
1st ed. 2020 |
Pages: |
272 |
Description: |
This book provides an introduction to quantitative marketing with Python. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; |
Illustrations: |
81 Tables, color; 79 Illustrations, color; 11 Illustrations, black and white; XI, 272 p. 90 illus., 79 illus. in color. |
Returns: |
Returnable |