| Title:
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WANGHONG AS SOCIAL MEDIA ENTERTAINMENT IN CHINA
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| By: |
David Craig |
| Format: |
Hardback |
| List price:
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£74.99 |
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further information.
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| ISBN 10: |
3030653757 |
| ISBN 13: |
9783030653750 |
| Publisher: |
SPRINGER NATURE SWITZERLAND AG |
| Pub. date: |
26 February, 2021 |
| Edition: |
1st ed. 2021 |
| Series: |
Palgrave Studies in Globalization, Culture and Society |
| Pages: |
197 |
| Description: |
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. |
| Illustrations: |
14 Illustrations, black and white; IX, 197 p. 14 illus. |
| Returns: |
Returnable |