PACKAGING DESIGN by Chris van Uffelen ( 9783037681398 ) - Books & Audio Books at Pickabook.co.uk

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Item Details

Title:

PACKAGING DESIGN

By:

Chris van Uffelen

Format:

Hardback

List price:

£29.95

Our price:

£21.86

Discount:

27% off

You save:

£8.09

ISBN 10:

303768139X

ISBN 13:

9783037681398

Availability:

Usually dispatched within 1-3 weeks.

Stock:

Currently 0 available

Publisher:

BRAUN PUBLISHING AG

Pub. date:

1 May, 2013

Pages:

272

Description:

Product packaging is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it.

Synopsis:

Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.

Illustrations:

Illustrations (chiefly color)

Publication:

Switzerland

Imprint:

Braun Publishing AG

Returns:

Returnable

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