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Item Details
| Title:
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NEW MEANINGS FOR MARKETING IN A NEW MILLENNIUM
PROCEEDINGS OF THE 2001 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE |
| By: |
Melissa Moore (Editor), Robert S. Moore (Editor) |
| Format: |
Hardback |
| List price:
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£149.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3319119265 |
| ISBN 13: |
9783319119267 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
11 November, 2014 |
| Edition: |
2015 ed. |
| Series: |
Developments in Marketing Science: Proceedings of the Academy of Marketing |
| Pages: |
302 |
| Translated from: |
English |
| Synopsis: |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium. |
| Illustrations: |
XXIX, 302 p. |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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