 |
|
|
Item Details
| Title:
|
THE SOCIAL ORGANISATION OF MARKETING
A FIGURATIONAL APPROACH TO PEOPLE, ORGANISATIONS, AND MARKETS |
| By: |
John Connolly (Editor), Paddy Dolan (Editor) |
| Format: |
Hardback |
| List price:
|
£109.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
3319515705 |
| ISBN 13: |
9783319515700 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
15 June, 2017 |
| Edition: |
1st ed. 2017 |
| Pages: |
230 |
| Synopsis: |
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. |
| Illustrations: |
XIII, 230 p. |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Non-returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|