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Item Details
Title: THE THE SAXOPHONE IN ADVERTISING
Volume: v.5 2003
By: Axel Eggert, Melanie Vockeroth, Wolfgang Muller (Editor)
Format: Paperback

List price: £44.00
Our price: £39.60
Discount:
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ISBN 10: 3631506791
ISBN 13: 9783631506790
Availability: Reprinting. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: PETER LANG AG
Pub. date: 1 November, 2003
Series: Markt-management 5
Pages: 216
Synopsis: Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical instruments in a visual commercial context has been much more limited. As particular musical instruments tend to conjure up specific images for their readership and as instruments such as the saxophone have been used in printed advertising for some time, this study deals with this particular aspect. The result is a state-of-the-art investigation into the use of music in commerce and the specific use and the role of the saxophone. This study may be seen as a first stage of an enquiry into the cultural issues which may influence the use of the saxophone, offering an opportunity for initial conclusions to find wider application.
Illustrations: figures and tables
Publication: Switzerland
Imprint: Peter Lang AG
Returns: Returnable
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