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Item Details
| Title:
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KUNDENWERTZENTRIERTES MANAGEMENT
VALUE-TO-VALUE - PRICING - BIG DATA - CONTROLLING |
| By: |
Andreas Kramer |
| Format: |
Paperback / softback |
| List price:
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£39.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3658364122 |
| ISBN 13: |
9783658364120 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
13 May, 2022 |
| Edition: |
1. Aufl. 2022 |
| Pages: |
382 |
| Language: |
German |
| Description: |
Vor diesem Hintergrund empfehlen Andreas Kramer und Thomas Burgartz nicht nur die isolierte Analyse und Beurteilung, sondern zudem ein Verstandnis fur das Zusammenwirken der Eckpunkte (Kernfunktionen) Kundennutzen, Pricing und Kosten, wobei insbesondere auch die Schnittstellen zu betrachten sind. |
| Illustrations: |
75 Illustrations, black and white; XIV, 382 S. 75 Abb. |
| Returns: |
Non-returnable |
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