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Item Details
Title: SALES MANAGEMENT CONTROL STRATEGIES IN BANKING
STRATEGIC FIT AND PERFORMANCE IMPACT
Volume: 2011
By: Florian Mueller
Format: Paperback

List price: £83.50


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ISBN 10: 3834926531
ISBN 13: 9783834926531
Publisher: SPRINGER FACHMEDIEN WIESBADEN
Pub. date: 24 February, 2011
Edition: 2011 ed.
Pages: 398
Translated from: German
Description: Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
Synopsis: Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
Illustrations: 50 black & white illustrations, 54 black & white tables, biography
Publication: Germany
Imprint: GWV Fachverlage GmbH
Returns: Returnable
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