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Item Details
| Title:
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ALL-AMERICAN ADS OF THE 40S
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| By: |
Jim Heimann (Editor) |
| Format: |
Hardback |
| List price:
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£27.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3836551314 |
| ISBN 13: |
9783836551311 |
| Publisher: |
TASCHEN GMBH |
| Pub. date: |
15 June, 2014 |
| Description: |
Colorful capitalism: From rationing to prosperity: American advertising in a time of war and reconstruction World War II brought unprecedented pride and prosperity to the American people, and nothing better mirrors the new wave of consumerism and progress than the ads of the time. From Western Electric communication tools (for "the modern battle") to Matson sea liners ("Discover a new life") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the flood of products and services for every occasion or whim was practically endless. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!" You'll also find some familiar products that, amazingly, haven't changed at all over the years, such as juicy Dole pineapples and wholesome Campbell's soup. Yum. |
| Synopsis: |
Out of the blackout, into the boom years: Tracing 1940s America through ads The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for "the modern battle") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the post-war era represented a flood of products and services for every occasion. Combining social, corporate and graphic history, this new hardcover edition of 40s ads follows America's development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!" Through motorcars, cigarettes, lipsticks and cans of Cambell's soup, this is an at once entertaining and eye-opening survey of the fears, fads and dreams that characterized a decisive decade. Text in English, French, and German |
| Publication: |
Germany |
| Imprint: |
Taschen GmbH |
| Returns: |
Returnable |
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