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Title: FROM ADAM SMITH TO MICHAEL PORTER: EVOLUTION OF COMPETITIVENESS THEORY (EXTENDED EDITION)
By: Dong-Sung Cho, Hwy-Chang Moon
Format: Hardback

List price: £110.00
Our price: £99.00
Discount:
10% off
You save: £11.00
ISBN 10: 981440165X
ISBN 13: 9789814401654
Availability: Usually dispatched within 1-3 weeks.
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Publisher: WORLD SCIENTIFIC PUBLISHING CO PTE LTD
Pub. date: 22 February, 2013
Edition: Revised edition
Series: Asia-pacific Business Series 7
Pages: 348
Description: Suitable for policy makers and corporate managers, this title deals with important theories of international competitiveness and their strategic implications and practical applications. It covers the theories that range from classical theories such as Adam Smith's absolute advantage to theories such as Michael Porter's diamond model.
Synopsis: With Foreword by Michael PorterFollowing the success of the First Edition published in 2000, this extended edition of From Adam Smith to Michael Porter: Evolution of Competitiveness Theory provides a thorough explanation of the evolution of international competitiveness theories and their economic and strategic implications. The theories range from classical theories such as Adam Smith's theory of absolute advantage, to new theories such as Michael Porter's diamond model. Professor Cho and Professor Moon have updated their research with their latest theoretical advancements, such as the double-diamond-based nine factor model, and MASI (Measure, Analyze, Stimulate, and Implement) model.This newly revised volume is suitable for International Economics, Business Strategy, and International Business courses on both the graduate and upper-division undergraduate levels. Policy makers and corporate managers will also find useful implications from this book's systematic integration and application of important competitiveness models.
Publication: Singapore
Imprint: World Scientific Publishing Co Pte Ltd
Returns: Returnable
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