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Strategic Marketing Management(Paperback)
1997-98
Butterworth-Heinemann Ltd
Written specifically for students studying for the CIM Diploma. The unit presents practical examples and case studies relating theory to practice; helpful questions; succinct chapter summaries and r...
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International Marketing Strategy(Paperback)
1997-98
Butterworth-Heinemann Ltd
Published:
21/07/1997
This is an updated edition of the popular workbook written for students studying the "International Marketing" module in the CIM Diploma. Each unit contains objectives, test tasks, practical example...
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Marketing Communications Strategy(Paperback)
1997-98
Butterworth-Heinemann Ltd
Published:
21/07/1997
This is an updated edition of the popular workbook, written for students studying the "Marketing Communications Strategy" module in the CIM Diploma. Each unit contains objectives, test tasks, practi...
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Strategic Marketing Management(Paperback)
1996-97
Butterworth-Heinemann Ltd
Published:
22/08/1996
Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and question...
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6.
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International Marketing Strategy(Paperback)
1996-97
Butterworth-Heinemann Ltd
Published:
08/07/1996
Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and question...
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7.
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Marketing Communications Strategy(Paperback)
1996-97
Butterworth-Heinemann Ltd
Published:
08/07/1996
Written for students studying for the Marketing Communications Strategy module in the CIM Certification, this text aims to help readers to pass the exam first time. It contains unit objectives to ma...
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