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Statistics(Paperback)
Financial Times Prentice Hall
Published:
01/10/1996
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£71.99 |
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£66.59
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Temporarily Out of Stock
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Advertising(Paperback)
Financial Times Prentice Hall
Published:
01/02/2000
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and et...
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£60.99 |
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£56.42
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3.
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Law of Contract(Paperback)
Longman
Published:
17/03/1999
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£73.99 |
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£68.44
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4.
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Public Relations(Paperback)
Financial Times Prentice Hall
Published:
01/08/1998
This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses.
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5.
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Corporate Strategy(Paperback)
Financial Times Prentice Hall
Published:
11/01/1999
This text explains the concepts, techniques, frameworks and methodologies of strategic management in a concise way. Providing information needed to identify issues in strategic management and planni...
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6.
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International Business(Paperback)
Financial Times Prentice Hall
Published:
21/01/1999
International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single vol...
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Services Marketing(Paperback)
Financial Times Prentice Hall
Published:
20/08/1998
Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
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