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Your search for " SERIES like 'Key Issues in Marketing Management' " has produced 44 results.

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Historical Research in Marketing Management(Paperback)

Published: 18/11/2018

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List Price:	£29.99
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Gendering Theory in Marketing and Consumer Research(Paperback)

Published: 14/12/2018

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List Price:	£45.99
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Celebrity, Convergence and Transformation(Paperback / softback)

Published: 15/04/2019

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Transhumanisms and Biotechnologies in Consumer Society(Hardback)

Published: 28/11/2022

This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how...

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List Price:	£130.00
Our Price: £117.00

Transhumanisms and Biotechnologies in Consumer Society(Paperback / softback)

Published: 27/05/2024

This book offers new, critical perspectives on the impact of “life-enhancing” technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how...

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List Price:	£39.99
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Role of Smart Technologies in Decision Making(Hardback)
Developing, Supporting and Training Smart Consumers

Published: 20/10/2022

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychol...

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Role of Smart Technologies in Decision Making(Paperback / softback)
Developing, Supporting and Training Smart Consumers

Published: 27/05/2024

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List Price:	£39.99
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Rituals and Routines(Hardback)
Reflecting Change, Redefining Meaning, Recasting Scope

Published: 02/12/2024

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insi...

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List Price:	£135.00
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Influencer Marketing(Hardback)
Interdisciplinary and Socio-Cultural Perspectives

Published: 16/12/2024

This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters ...

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List Price:	£135.00
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10.

Towards Transformative Education in Marketing(Hardback)
Challenging Rhetoric and Embracing Change

Published: 25/07/2025

This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a spec...

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List Price:	£145.00
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