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Positioning(Paperback)
The Battle for Your Mind
McGraw-Hill Professional
Published:
01/01/2001
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one tha...
In Stock:
29
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£15.99 |
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£11.67
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Market Leader ESP Book - Logistics Management(Paperback)
Pearson Longman
Published:
01/03/2010
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of busines...
In Stock:
16
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£15.89 |
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£14.30
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A Technique for Producing Ideas(Paperback)
McGraw-Hill Professional
Published:
01/03/2003
Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
In Stock:
15
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£7.99 |
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£5.83
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Handbook of Consumer Psychology(Hardback)
Psychology Press
Published:
01/12/2007
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associate...
In Stock:
14
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£125.00 |
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£112.50
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Hope is Not a Strategy(Paperback)
The 6 Keys to Winning the Complex Sale
McGraw-Hill Professional
Published:
01/04/2003
Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process ...
In Stock:
8
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£17.99 |
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£13.13
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Say it with Charts(Hardback)
The Executive's Guide to Visual Communication
McGraw-Hill Professional
Published:
01/03/2001
Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of chart...
In Stock:
8
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£37.99 |
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£27.73
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Jam and Jelly Nook(Paperback / softback)
Published:
04/05/2021
In Stock:
7
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£8.99 |
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£6.56
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