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Item Details
| Title:
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PRINCIPLES OF MARKETING
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| By: |
Jay Diamond, Gerald Pintel |
| Format: |
Hardback |
| List price:
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£68.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
013714668X |
| ISBN 13: |
9780137146680 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 October, 1990 |
| Edition: |
4th Revised edition |
| Pages: |
496 |
| Description: |
An introduction to marketing, this book provides coverage of the fundamentals and offers insights into recent developments. It looks at the characteristics of the target market, examines the development of the marketing mix and discusses ways to get the product to the market. |
| Synopsis: |
An introduction to marketing, this book provides coverage of the fundamentals and offers insights into the recent developments. Organized into a five section format, the book begins with the basics - marketing principles, concepts, the marketing mix, research activities, the target market - and concentrates on both the technical and theoretical knowledge needed to enter the marketing field; looks closely at the characteristics of the target market; examines the development of the marketing mix and the related products; discusses ways to get the product to the market - including channels of distribution, wholesaling, retailing, sales promotion and direct marketing; and introduces specialized marketing considerations - such as consumerism and the legal environment. |
| Publication: |
UK |
| Imprint: |
Prentice-Hall |
| Returns: |
Non-returnable |
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