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Item Details
Title: THE 22 IMMUTABLE LAWS OF MARKETING
By: Al Ries, Jack Trout
Format: Paperback

List price: £10.99
Our price: £8.02
Discount:
27% off
You save: £2.97
ISBN 10: 1861976100
ISBN 13: 9781861976109
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 38 available
Publisher: PROFILE BOOKS LTD
Pub. date: 1 October, 1994
Edition: Main
Pages: 160
Translated from: English
Description: Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
Synopsis: Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
Publication: UK
Imprint: Profile Books Ltd
Returns: Returnable
Some other items by this author:
11 IMMUTABLE LAWS OF INTERNET BRANDING (PB)
22 IMMUTABLE LAWS OF MARKETING (PB)
22 IMMUTABLE LAWS OF MARKETING (PB)
A GENIE WISDOM (PB)
A GENIE'S WISDOM
A GENIE'S WISDOM (HB)
BIG BRANDS BIG TROUBLE (PB)
BIG BRANDS BIG TROUBLE (PB)
DIFFERENTIATE OR DIE
DIFFERENTIATE OR DIE
DIFFERENTIATE OR DIE
DIFFERENTIATE OR DIE
DIFFERENTIATE OR DIE (HB)
DIFFERENTIATE OR DIE (PB)
DIFFERENTIATE OR DIE (PB)
FOCUS (PB)
FUTURE FOCUS (HB)
HORSE SENSE (HB)
IN SEARCH OF THE OBVIOUS (HB)
JACK TROUT ON STRATEGY (HB)
JACK TROUT ON STRATEGY (PB)
MARKETING WARFARE (AUDIOCASSETTE) (AUD)
MARKETING WARFARE (HB)
MARKETING WARFARE (HB)
MARKETING WARFARE (PB)
NEW POSITIONING: THE LATEST ON THE WORLD''S #1 BUSINESS STRATEGY
POSITIONING (HB)
POSITIONING (PB)
POSITIONING: THE BATTLE FOR YOUR MIND (HB)
POWER OF SIMPLICITY (PB)
REPOSITIONING (HB)
REPOSITIONING: MARKETING IN AN ERA OF COMPETITION, CHANGE AND CRISIS
THE 22 IMMUTABLE LAWS OF BRANDING
THE 22 IMMUTABLE LAWS OF BRANDING (PB)
THE 22 IMMUTABLE LAWS OF BRANDING (PB)
THE FALL OF ADVERTISING AND THE RISE OF PR
THE FALL OF ADVERTISING AND THE RISE OF PR (PB)
THE FALL OF PR & THE RISE OF ADVERTISING
THE MAKING OF A NAME (HB)
THE ORIGIN OF BRANDS
THE ORIGIN OF BRANDS (PB)
THE POWER OF SIMPLICITY (HB)
WAR IN THE BOARDROOM

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