POSITIONING: THE BATTLE FOR YOUR MIND by Al Ries, Jack Trout ( 9780071359160 )

Item Details

Title:

POSITIONING: THE BATTLE FOR YOUR MIND

By:

Al Ries, Jack Trout

Format:

Hardback

List price:

£21.99

Our price:

£16.05

Discount:

27% off

You save:

£5.94

ISBN 10:

0071359168

ISBN 13:

9780071359160

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 5 available

Publisher:

MCGRAW-HILL EDUCATION - EUROPE

Pub. date:

1 December, 2000

Edition:

20th anniversary ed of 3rd revised ed

Series:

Marketing/Sales/Advertising & Promotion

Pages:

246

Description:

This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.

Synopsis:

The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

Illustrations:

50ill.

Publication:

Imprint:

McGraw-Hill Professional

Returns:

Returnable

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